Smarter
Webflow forms without the embed
Roolify started with a simple idea: making Webflow forms smarter shouldn't require a custom Javascript snippet every single time. Instead of constantly writing 'show this, hide that' code, I decided to build a true visual logic layer so you never have to touch form scripts again.
0
Lines of code required
Point, click, create
30s
OAuth setup time
Connect Webflow once
∞
Rules on paid plans
free plan has a rule limit
Free
Plan to test Roolify
No credit card needed. Free plan available
No code, no compromise
Every feature is designed to be usable by a marketing ops team, not just engineers. If it needs a developer, we rethink it.
Webflow-native, always
We work with Webflow's OAuth API — not around it. Your forms, your data, your site. We just add the logic layer on top.
Draft before you ship
Every rule has a draft state. Nothing goes live until you say so, and the activity log tracks every change for your whole team.
Right lead, right inbox
Conditional routing means the right people get notified — not everyone. Stop forwarding emails manually.
OUR MISSION
Make Webflow forms as smart as the sites built around them
Webflow gives you a powerful visual canvas. But native forms are static — same fields for everyone, emails that go to one address, no logic. We fix that without making you leave Webflow or hire a developer.
THE PROBLEM WE SOLVED
Webflow forms are static by default
Every Webflow form shows the same fields to every visitor. There's no branching, no smart routing, no logic. Roolify fixes all of that — without touching your Webflow site.
WITHOUT ROOLIFY
Same form fields shown to every visitor
All submissions go to one email address
Custom JS needed for any conditional logic
No audit trail when rules change
Enterprise leads buried in a shared inbox
Developer needed to add or remove fields
WITH ROOLIFY
Show & hide fields based on what visitors pick
Route submissions to the right inbox automatically
Visual rule builder — no code ever
Full activity log with draft-before-publish workflow
Enterprise leads routed straight to the right AE
Anyone on the team can manage form logic
WHY WEBFLOW
We didn't pick webflow Webflow picked us
Roolify is built specifically for Webflow because that's where the gap is. Webflow gives you a powerful visual canvas — but native forms are static. No branching, no smart routing, no logic layer.
We built Roolify to be the logic layer that should have been there all along. No code, no migration, no new form builder — just smarter forms on top of the ones you already have.
Built For Webflow
The forms you already know and love — now supercharged with conditional logic and smart routing. No embed scripts, no third-party integrations, no rebuilding. Just authorize and go.
BEHIND ROOLIFY
Made by Webflow builders, for Webflow builders
HOW IT STARTED
Years of building on Webflow kept hitting the same wall: native forms are static. Same fields for everyone, emails to a single inbox, no logic layer. The same conditional JS snippet, copy-pasted across project after project.
Roolify is the tool we wished existed. Opinionated, designed for real Webflow workflows, and every feature came from a problem we'd actually hit.
WHY IT EXISTS
Webflow's form layer hasn't kept up with how teams actually use forms. Roolify fills that gap without making you touch code or migrate.
WHO IT'S FOR
Marketing and ops teams using Webflow who want smarter forms without touching code or migrating to a new form builder.
HOW WE WORK
Small, focused, and moving fast. We listen to customer feedback in our community and turn it into features quickly — no roadmap committees, no vendor lock-in.
WHY ROOLIFY
Webflow forms should be as capable as the sites you build with them. We fill the gap between "standard" forms and "complex" custom code so you can ship advanced logic in minutes, not hours.
Ready to give your Webflow forms a brain?
Start free — no credit card, no time limit. Upgrade when you need more sites or submissions. Book a demo
